In a state as big as Texas, you’re bound to find more businesses than you could ever even imagine. San Antonio is a city full of competition – and to own a business there, you’ve got to think big. Think big in terms of marketing and in the vast amount of people you want your business to bring in. With the right promotional items, San Antonio will surround itself with your business’s name and image everywhere the eye can look. Don’t let the competition get you down. Rise above the competition with promotional techniques that work.
Studies have shown that people who are familiar with your business’ name and logo are far more likely to choose your business over someone else’s just because of that familiarity. Even if they’ve never been to your business before, it will stand out as a better choice since its name and logo are familiar. This means that you should surround any potential customers with your business’ name and logo. Hand out free pens, free coffee mugs, T-shirts, calendars, anything that people are likely to use on a daily basis. Promote your business in well-established areas where signs and advertisements are likely to be seen – and basically, just get the buzz about your business going.
Word-of-mouth is the number one way to increase your customer base. Play on this factor by making your business a conversation starter wherever people may be. For example, by giving away a lot of promotional items to your current customers for them to use with their own businesses and contacts, you’re giving them a chance to speak up about your business and start a conversation. Even if they’re just handing out a few extra pens or nice promotional conference bags, they’ll probably tell people that your business is where they got them – and that’s how the word-of-mouth gets started and your business increases.